How to make recycling fun?

The people over at the thefuntheory.com have done it again. After last month’s World’s Deepest Bin and the Piano Staircase, they have now come up with the Bottle Bank Arcade Machine. They noticed that fewer people are recycling glass nowadays. To make it more fun for people to recycle their glass they decided to make a game out of it.

How does it work? Just simply press start and throw in your bottle as quickly as possible and you’ll get rewarded with points. Tjongolongo, I’d like to try that out!

Thefuntheory.com is an initiative by Volkswagen. They are looking at ways to make it more fun for people to change their behaviour for the better.

I think they are doing a great job and I wouldn’t be surprised if this video becomes a viral like the Piano Staircase did!

What behaviour would you like to see people change for the better and how would you make it more fun for people to do so?

Spotted @ thefuntheory.com

Rachel

News Feed

Marketing, Communications, Branding and Social Media junkie. Love my Mac. Job hunting. Blog tjongolongo things. Always curious. Cupcakes, gotta love cupcakes!

Leave a Reply

Your email address will not be published. Required fields are marked *