4. Tell everybody that the first person to tag their name to a product in the pictures wins the product!
I would love the know the ROI and other stats on this campaign (how many people visited the new store after tagging themselves etc.), but tjongolongo, I think this is a very cool use of Social Media! One that I will definitely keep in mind!
I see a lot of potential in this type of campaigning as long as it’s ‘allowed’ on Facebook that is, because I’m not sure if this was all done according to the Facebook rules, but sometimes, for cool things like this, rules are made to be broken…
What are your thoughts about this IKEA campaign? Think it’ll work for more companies?