The iPad – Will it blend?

That’s what the folks over at Blendtec (a company that sells blenders) were wondering. So as soon as they got their hands on an iPad, they took out their sturdy Blendtec Total blender and started blending!

Tjonoglongo, the things people come up with! Blending the iPad isn’t actually the only thing that Blendtec has ever blended, they’ve blended everything from normal drinks, to iPhones to Facebook.

Why? you ask, the official reason, I don’t know, but I think it’s perhaps their way to show that their blenders can blend anything.

I think it’s a very creative marketing strategy from the people over at Blendtec. When you’re competing in a market filled with blenders that can all basically do the same, how do you differentiate yourself? What is the message that you want to get across to your audience and how will you get it across?

From what I can see, their message is ‘Blendtec blenders are powerful, durable and can blend anything’. The way to get that message across is by asking yourself the question with every product you come acrossWill it blend?‘.

And I can see that from an online point of view it works, their ‘Will it blend’ iPad video alone has already been watched over 31,500 times in a day. They’ve got a blog, are on Twitter and their Facebook page has over 18,000 fans. They are really engaging with their fans on Facebook and Twitter as well. As far as I can see they’re ticking all the Social Media boxes.

I think that they’ve come up with a very creative way to distinguish themselves in their market. It just goes to show that no matter what your product is, you can always find a unique way to market your product. You just have to think outside the box.

If you would like to see what they’ve blended so far, check out their “Will it blend?” website.

What would you like to see the people over at Blendtec blend?

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Marketing, Communications, Branding and Social Media junkie. Love my Mac. Job hunting. Blog tjongolongo things. Always curious. Cupcakes, gotta love cupcakes!

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