What is 2.0 and what does it mean exactly? Nowadays everywhere you look you see 2.0. Everyone puts 2.0. next to anything at the moment. It all sounds nice and trendy but does anybody really know what it is?
I started wondering about 2.0 myself so I decided to dig in a bit deeper on the subject. What I learned is that it’s really simple.
2.0 is power to the people!
A little bit of 2.0 history
The popular use of the phrase 2.0 all started with Web 2.0 in 2004. At that time Tim O’Reilly of O’Reilly Media held a Web 2.0 conference during which the new way of using the World Wide Web was discussed. One of his main arguments at the time was that the web should be more user focused. The Web should be a platform for users.
As everyone knows in the last few years the way the web is used has indeed changed a lot. With Social Media tools such as Twitter, Facebook, YouTube etc. a lot of the ‘power’ of the content has indeed been given back to the people.
With Web 2.0 on the surface being all about a new way of communicating using all theses ‘hip’ new tools which are catching on, you can see 2.0. popping up in a lot of other places as well. You’ve now got Gov 2.0, Business Intelligence 2.0, Library 2.0 and even businesses are starting to name their business 2.0. There is even a nightclub in the Netherlands that has put 2.0 in its name now.
So what are the specific trades that all things 2.0 have in common?
- Empowering users (user-focused)
- Community collaboration
- Integration with different tools
- Social Media tools
All these characteristics combined are the basics of 2.0.
What is 2.0?
2.0 is a new way of communicating. It empowers users by collaborating with them online. By engaging with users in (online) communities companies are letting users co-create their products.
So like I said, 2.0 gives the power back to the people.
Have I forgotten any 2.0 characteristics, let me know and I’ll refine my definition.