Sex sells… a house… | Sexy Aussie Real Estate Ads

What do lingerie models, guns and helicopters have in common? As strange as it may sound, they are all part of an ad for a house…

Yes, you’re reading it right, a house. Australian real estate agency NEO Property has taken a somewhat unorthodox approach to selling houses.

Real estate agents Ian Adams and Adrian Jenkins have made a mini movie for 15 Queen Anne Court in Queensland, Australia which features more close-ups of model Elle Polson than it does of the house.


I came across this video first on Newslite. A little search on the web tells me that this isn’t the first time that they’ve made such sexy adverts though.

The very first video they made was originally sent to 100 clients and has had more than 150,000 views since it went viral. Within a few days the phone didn’t stop ringing for Ian and Adrian.

According to Newswarped.com Mr Adams said it was “unashamedly sexy and fun” and all done “tongue-in-cheek” but it was a serious indication of the need for innovation in property sales.

“This industry takes itself too seriously sometimes. In the current market, we need to be making a point of difference and the traditional marketing tools just aren’t enough any more,” he said.

Well, a different way of marketing it is indeed and I’m sure they’ll eventually sell the house as well. They certainly aren’t marketing towards women, that’s for sure!

I’m sure a lot of men would like to buy a house like this including all lingerie models.

It seems that more and more company’s are reverting back to the old ‘Sex Sells’ tactic. After the Shameless Campaign by Suit Supply I wasn’t expecting this from a real estate agency though. I don’t know what to expect now!

What do you think of the sex selling tactic?

News Feed

Marketing, Communications, Branding and Social Media junkie. Love my Mac. Job hunting. Blog tjongolongo things. Always curious. Cupcakes, gotta love cupcakes!

Leave a Reply

Your email address will not be published. Required fields are marked *