Brand illustrated: Marketing vs PR vs Branding vs…

I’m always on the look out for simple and easy explanations of marketing, branding etc. While I was reading up about Marty Neumeier,the author of ZAG, one of the books still on my ‘to read’ list, I saw that he posted a funny illustration on his blog. The illustration simplifies the relationship between the disciplines of marketing, telemarketing, public relations, advertising, graphic deisgn and branding.

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Puma creates ‘Clever Little Bag’ a revolutionary take on the shoebox

Puma, one of the world’s leading sportlifestyle companies has designed an eco-friendly ‘clever little’ bag’. They will stop using their traditional box and start selling their trainers in these new eco-friendly bags. According to their site their new packaging and distribution system will save more than 60% of paper and water annually. They will start using the new bag next year.

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