A dramatic surprise on a quiet square

I came across this video on YouTube and really liked it!
It’s a video about big red push button on a quiet square in Belgium. The sign above the button had the text “Push to add drama”.

Whenever someone pushed the button, drama was added onto the scene. What type of drama? I suggest you watch the video

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Yet another Old Spice spoof

With great success comes multiple parodies. That’s exactly what happened with the Old Spice campaign. After the campaign became such a success the parodies kept popping up. Since I keep seeing more and more of the Old Spice related videos pop-up I decide to share the two latest ones with you.

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Heineken tricks football fans into visiting a classical music concert

Imagine that on the day of the big match of your favourite sport you have been talked into going to a classical music concert instead. That’s exactly what happened in Italy for many football (aka soccer if you’re from the US) fans. Watching football is one of the most sacred moments guys have left with their friends, but that moment is increasingly at risk.

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What to do when you’re the most miserable city in America?

Since this is my ‘What is Marketing’ week I thought a sample of a good marketing campaign would be nice. Forbes recently ranked Cleveland as the most miserable city in America. Positively Cleveland, Cleveland’s Tourism Board, didn’t like this and got a bunch of improv people together and created a funny marketing campaign. According to Tami Brown, Positively Cleveland’s vice president of marketing, the day the article came out they started working on a video to counteract Forbes’ statement.

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