What is Marketing?

Seeing the words Marketing, Communications and Branding used as if they are all the same makes me go Tjongolongo, so I decided to write down my own definitions. First up: ‘What is Marketing’. You only have to Google the word marketing and you’ll quickly learn all about the 4 P’s (Product, Promotion, Price and Placement). Many (huge) books have been written on the subject explaining every little marketing bit in detail.

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What is Google Wave?

Ever since I started telling people I was riding the Google Wave, they kept asking me ‘What is Google Wave’? My short explanation is: ‘it’s a real time communication and collaboration tool. Instead of writing and sending e-mails to different people you can have it all in one wave and see it updated in realtime as well! All the information in one tool!’ ‘And that’s just the tip of the iceberg’

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