Incredibly creative Social Media campaign on Facebook by IKEA

I came across this very cool use of Facebook by IKEA. So cool, yet so simple. What IKEA did was the following.
1. Open a new store (Malmo, Sweden)
2. Create a Facebook profile page for the store manager Gordon Gustavsson.
3. Upload images from the IKEA showrooms
4. Tell everybody that the first person to tag their name to a product in the pictures wins the product!

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